so sexist and insecure you can //taste// it
Here’s the thing. They actually did something smart here. In packaging you want something that will catch your target’s attention and with men they are more likely to notice the POTENT that something that just says Daily Formula. and if you just look at the packaging you can see what each gender is typically looking for. (from a business person’s point of view)
Yep! The packaging is playing on the consumer’s desires and fears (like most advertising does) — it’s just hilarious in this instance that it plays on such obvious male insecurities (and, in the case of the women’s packaging, a need to make the font overly feminine lol). It says a lot about our society and how it views these genders, and it’s particularly funny with the two side by side.
women get 90 tablets though